What is Link Building?

Link Building means to create your website link on other websites or blogs. Search engine consider this links and according to links it defines the ranking between the websites on search pages. The high quality link you create, higher your website get rank on search result.
For example, if you create 100 links on high authority websites 

What is Quality Links?

 

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What is Off Page

In search engine optimization, off-page optimization is a key factor which affects on your Web site or Web page listing in search results.  Off Page Optimization is used to optimize all parts of website which are determined by search engines to set preference for ranking. It a technique which is performed outside the boundaries of website. 

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In Off Page Optimization, Primary factor is "Link Building". Link Building is a process to obtain more possible quality backlinks for a website. Creating those external links for website acts as a vote for website. The more and quality backlinks you create for your website the better it will rank in SERP. These backlinks can be obtained in many ways such as Social Bookmarking, Directory Submission, etc.

Off Page Optimization techniques are time consuming task which can't be done in an hour or a day. It take months to optimize your website completely to obtain results using Off Page Optimization.

 List of latest off Page techniques 2015 : 

 

• Social Bookmarking :

Social Bookmarking is the popular technique to drive good traffic to your website. You can create quality backlinks  by choosing high page rank social bookmarking websites.

• Niche Directory Submission :

Directory Submission is another great way to get quality backlinks. It take long time to get good results from directory submission and stays for long period. 

• Forum Posting :

Forum Posting is an oldest Off Page technique which is still alive and effective to create good quality backlinks. You don't need to make hundreds of backlinks, just choose 10-20 high authority forum websites and create profile with signature and reply to any topic of that forum to get backlinks.

• Social Media : 

Social Media is the best way to get huge traffic on your website.

 

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What is Black Hat Technique?

 Black hat is a technique which does not obey the guidelines of algorithm but still qualify to increase the website rank on SERP. Black hat technique is frequently used to get quick ranking of your website on SERP, but does not promises to make a long time investments for web sites.
The techniques, strategies and tactics usually focuses on search engine rather than human audience. Black hat SEO is also referred as unethical SEO and spamdexing. Constant use of black hat techniques may result into getting your website banned from search engines.
If you want natural and organic result and make long term investment for your website, then it is recommended to stay away from black hat techniques.

Here are some Black hat techniques:

      

•  Keyword Stuffing
•  Hidden Text
•   Doorway Pages
•  Unrelated Keyword on Page Content

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Need of SEO

     As technology advancement, so as digital marketing and Advertising arena. There is dramatically change in past decade in marketing field. World is turning digital, even businesses are realizing the need to get digital for better future. To get ensure, businesses are moving toward SEO which promises to grow their business by using various strategies, tactics and techniques.  

         


 The abbreviation SEO stands for Search Engine Optimization which  is a  process used to make your websites visible on SERP(Search Engine Result Page). SEO uses numerous techniques which makes website reputation healthier for beneficial result.

SEO depends upon two factors  :

• Off Page SEO
• On Page SEO

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